The Most Wonderful Time for Sellers
Q4 represents the biggest opportunity of the year for e-commerce sellers. Between Black Friday, Cyber Monday, and Christmas shopping, sales volumes can increase 300% or more.
Preparing Your Repricing Strategy
Start preparing at least 4-6 weeks before Black Friday:
- Review last year's performance data
- Identify your top holiday products
- Analyze competitor pricing patterns
- Adjust inventory levels accordingly
Black Friday / Cyber Monday
The biggest shopping weekend requires special attention:
- Consider more aggressive pricing to capture volume
- Enable Hyperdrive on key products
- Monitor competitor deals closely
- Be ready to adjust in real-time
December Strategy
As Christmas approaches, buying behavior changes:
- Urgency increases—less price sensitivity
- Shipping cutoffs create deadlines
- Gift items perform especially well
Post-Holiday Considerations
Plan for January returns and excess inventory. You may need more aggressive pricing to clear out seasonal items.
Key Metrics to Watch
- Buy Box percentage by product
- Margin per unit sold
- Inventory turnover rate
- Competitor activity levels
More Resources
- Hyperdrive Mode - Enable ultra-fast repricing during peak season
- 10 Repricing Strategies - Tactics for year-round success
- Walmart Marketplace Guide - Expand to multi-marketplace selling
Need help preparing for Q4? Our Help Center has detailed guides, and our support team is ready to help.