Choosing between FBA and FBM is one of the biggest decisions a seller makes. The right choice depends on your product size, margin, and logistics capabilities.
Fulfillment by Amazon (FBA)
Pros:
- Prime eligibility = Higher sales volume
- Amazon handles customer service and returns
- Higher Buy Box priority
Cons:
- Storage fees can kill margins for slow-moving goods
- Less control over packaging
Fulfillment by Merchant (FBM)
Pros:
- Lower fees for heavy/bulky items
- Total control over inventory
- Good for testing new products
Verdict: Use FBA for your high-volume, standard-sized items. Use FBM for bulky items, hazardous materials, or slow movers.