What is the Buy Box?
The Buy Box is the white box on the right side of the Amazon product page where customers can add items to their cart. Winning the Buy Box is crucial because over 82% of Amazon sales go through it.
Buy Box Eligibility
Before you can win the Buy Box, you must be eligible. Requirements include:
- Professional seller account
- Good standing on key metrics
- Sufficient sales history
- Competitive pricing
Key Buy Box Factors
1. Price
Total price (item price + shipping) is a major factor. However, the lowest price doesn't always win—Amazon balances price with seller quality.
2. Fulfillment Method
FBA sellers have a significant advantage over FBM sellers. Amazon trusts its own fulfillment network to deliver excellent customer experiences.
3. Seller Metrics
Amazon tracks numerous performance metrics:
- Order Defect Rate (ODR)
- Late Shipment Rate
- Cancellation Rate
- Valid Tracking Rate
4. Seller Feedback
Your overall seller rating and recent feedback impact Buy Box eligibility and share.
Optimization Strategies
- Maintain ODR below 1%
- Ship orders on time (late rate under 4%)
- Keep cancellation rate under 2.5%
- Respond to customer messages within 24 hours
- Use FBA for competitive products
Using Repricing to Win
Intelligent repricing helps you find the optimal price point that wins the Buy Box while maximizing profit. RepriceMax analyzes all these factors to position your products strategically.
Continue Learning
- 10 Repricing Strategies to Win the Buy Box - Put your knowledge into action
- FBA vs FBM: Impact on Buy Box - Deep dive into fulfillment choices
- How AI is Transforming Repricing - The technology behind modern repricing
Still have questions? Visit our FAQ or browse the Help Center for detailed guides.